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23. September 2020 | Press release

Harry Reuter: I leave, Robos stays.

Harry Reuter withdraws from the company

Dear business partners and friends,

The year 2020 is an unusual year in many ways. The corona pandemic with all its consequences affects almost everyone privately as well as professionally.

At the same time we try to establish a new normality in all areas of life so we can move on.

Robos will move on as well, although the company faces big changes and I will withdraw from the firm. For 60 years Robos provides its customers with special labeling products and gives advice even for extravagant applications.

60 years are a nice anniversary, which we unfortunately cannot celebrate due to corona. This long company history makes me especially proud, because for 32 years I have accompanied and also led more than a half of its history.

Now we have reached many milestones in recent years, like e.g. the consolidation of our prior three sites as well as moving to our nice and modern new building in Kornwestheim. Moreover, we have changed organizationally on the managing level and in the executive board. After almost 5 decades of self-employment I will completely pass the responsibility to the younger generation starting with the end of the business year in October 2020.

I am glad that with Daniel Sugg and my son Simon Reuter two “homegrowns” will take over, who have already supported Robos during their studies and by now have a joint length of service of 35 years. They enjoy my full confidence and I wish them only the best for all the challenges of the current time.

Thanks to our customers for their trust and years and years of their loyalty and also for permanently confronting us with new challenges, which we could only grow with!

Thanks to our employees for their tireless commitment and their passion and also that we stay together even in difficult times! Thanks to our partners, who perform best with us and for us, which makes us unique together!

Despite my farewell and the current unsecure situation I am and remain confident that for all of us best times with many further success stories will still be ahead.

This is why we shall not be discouraged, but rather encouraged to be there for each other and to keep the faith!

I would like to thank you with all my heart for the trust you showed me! Please carry it over to my successors and to the whole Robos team. They will be your reliable partner just like I have hopefully always been.

I myself am looking forward to having more time for my big hobby horse riding in future, and to have many nice adventures with my family.

I wish you good time and good luck as well!

Best regards
Harry Reuter

Daniel Sugg, Simon Reuter, Harry Reuter

32 years Robos – an era goes to an end

Harry Reuter handed over the management of Robos GmbH & Co. KG to his successors in spring 2019. Now he leaves the company, which he was actively and leadingly contributing to for 32 years and has accompanied and initiated many changes.


The company was founded in 1960 in Stuttgart-Zuffenhausen. In the year 1988 Harry Reuter took over the management and in 1990 he relocated the company to the nearby Kornwestheim. Hitherto the company produced solely silk‑screen labels, which changed rapidly in the course of the years. Harry Reuter had a great influence on the developing of the portfolio with new printing and manufacturing technologies. In the beginning of the 1990s the letterpress printing was added. Also the implementation of flexographic and digital printing in the beginning of the new millennium was of significant importance as well as the investment in the booklet production. Such a massive broadening of the service spectrum leaded to the steady customer relations, for that reasons the company could record a continuous intern growth under the leadership of Harry Reuter during the last 32 years. Along with the successful administration of Robos Harry Reuter was leading the foundation of the subsidiary Folit GmbH in 1992 and will remain the managing director of it.

Both companies are certified ISO 9001 since the middle of the 1990s and ISO 14001 since 2008. The implementation of the certifications was important for Harry Reuter at all times to remain a reliable partner for further industrial customers.

Spatial development of Robos

Since the founding in 1960 the administration and production were located separately. In the year 2016 Harry Reuter together with other shareholders laid a foundation for further changes and growth by acquiring property in Kornwestheim. The new building for the warehouse, production and administration offers around 5000m² space and was finished and moved into in the end of 2017. What started in the year 1988 with 13 employees will now be continued after the relocation with almost 90 employees in Kornwestheim. At the new site all the processes are being tested due to the growing digitalization, which has reached the labeling industry as well.

The change of generations was planned long-termed

To guarantee the smooth change of generations in the medium family-run business, succession regulations have been already made in previous years.

In the spring 2019 Simon Reuter and Daniel Sugg took over the company management – previously they both were authorized signatories in the company for many years. Daniel Sugg coordinated the implementation of the digital printing in the year 2004 and is responsible for the development of technology and production. Simon Reuter heads the sales department and human resources.